Profile picture of Bede Amarasekara

Bede Amarasekara
(B.InfoTech, PGDipBE, M.Phil, PhD)

School of Natural and Computational Sciences
Massey University
Albany, Auckland,
New Zealand.
Mobile: 021-2998131

Profile picture of Assoc. Prof. Dr. 									Anuradha Mathrani
Research co-author:
Assoc. Prof. Dr. Anuradha Mathrani
Profile picture of Associate Professor 							Chris Scogings
Research co-author:
Professor Dr. Chris Scogings

Research Ethics Notice

This project has been evaluated by peer review and judged to be low risk. Consequently it has not been reviewed by one of the University's Human Ethics Committees. The researcher(s) named in this document are responsible for the ethical conduct of this research. If you have any concerns about the conduct of this research that you want to raise with someone other than the researcher(s), please contact:
Professor Craig Johnson,
Director (Research Ethics),
Massey University, New Zealand.

A Research on Online Tracking Techologies within an E-Commerce context

E-commerce and e-marketing strategies depend on cross-domain, multi-event online tracking capabilities, within an inherently stateless Internet ecosystem. Our research thus far has discovered various fraud and risk scenarios associated with HTTP cookie-based tracking systems, and have proposed solutions to mitigate such threats and to improve the robustness of HTTP cookie-based tracking techniques supported by alternative tracking vectors.

Improved tracking capabilities can lead to increased privacy intrusions. Hence, our research explores and proposes privacy-preserving tracking techniques. We present a privacy model that describe the level of privacy intrusion based on information seeking behaviour (ISB) of different categories of applications.

We developed AMNSTE (Affiliate Marketing Network Simulating and Testing Environment), a multi-domain Internet simulation environment that enables us to carry out live experiments. This research was started during my Doctor of Philosophy (PhD) program at Massey University, Albany, Auckland, New Zealand, which was supervised by Assoc. Prof. Anuradha Mathrani and Prof. Chris Scogings. The research finding have been published in following peer-reviewed research publications.

If you wish to have more information or if you wish to contribute to my research project, please contact me directly or my research supervisors.

Bede Amarasekara (B. InfoTech, PGdipBE, M.Phil, PhD )   ORCID iD icon

Research outcomes thus far: